Why the ‘Ber’ months don’t mean big supermarket sales yet

Inquirer.net 15 h Philippines

MANILA, Philippines — The arrival of September marks the start of the Philippines’ famous “Ber” months and the unofficial kickoff to the Christmas season. Still, local supermarkets say the early holiday cheer is not translating into immediate sales. According to Steven Cua, executive director of the Philippine Amalgamated Supermarkets Association (PASA), September through November remain

Aggregated from the leading newsrooms of the country. Every story links to its original source.