The myth of starting small

The Manila Times 27 h Philippines

WE love stories about entrepreneurs who started with almost nothing. A young founder begins with P10,000. She sells coffee from a small stall. Customers discover the product. Social media takes notice. Soon there is a second branch, then a third. A few years later, the company had dozens of employees and outlets across the country. It makes a great story. The problem is not necessarily that the st

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